RYAF Services

RYAF Services

Youth Access to Market

Access to markets for Rwandan youth is becoming even more difficult due to overgrowing challenges for youth mostly attributed to limited skills, investment capacity, limited financial capacity to comply with market volume, quality standard and competition with big businesses. RYAF aims at strengthening youth access to market through enabling them to have marketing literacy, access to markets through RYAF Shop model and advocating on the factors hindering the youth to access the sustainable market. RYAF supports the youth through selling their products in RYAF shops located in Kigali_ Downtown, Nyamagabe and Gatsibo cities as well as business to business market linkage (B2B).  However, RYAF is still on the way of conducting the feasibility study to assess how the model could be more profitable and business oriented in addition to supporting provision of showrooms to youth in agribusiness.

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